S’pore’s Hepmil Media Group raises US$10M funding in Series A round

by Msnbctv news staff


Native media firm Hepmil Media Group introduced in the present day (November 25) that it has closed a US$10 million Collection A funding spherical.

The spherical is led by enterprise capital fund Quest Ventures, Pavilion Capital — a personal fairness agency underneath Temasek Holdings — and Bent Pixels, the world’s largest gaming life-style media platform.

The Group owns media firms SGAG, MGAG, PGAG, in addition to digital creator company Hepmil Creators’ Community (HCN), and that is its first fund increase from institutional traders since its founding in 2015.

Over time, it has advanced to turn into greater than only a digital media platform, with capabilities in know-how and manufacturing, expertise and forged administration, in addition to offering media stock particular to the esports sector in Southeast Asia (SEA).

The contemporary injection of funds will likely be used to assist its regional enlargement plans. It’s seeking to develop its content material and creators’ platform and capabilities, in addition to increase its esports and gaming community.

Early this yr, Hepmil entered Indonesia by way of an unique partnership with EVOS Esports, which goals to handle the increasing esports market, and to provide manufacturers and abilities a further platform to attach with a extremely engaged viewers.

It’s been worthwhile since day one

Hepmil additionally plans to develop extra income streams, significantly in creating content material capabilities to serve regional commerce gamers of their direct-to-consumer efforts, in addition to increase into Thailand and Vietnam in 2022.

The corporate has remained worthwhile since its inception, because it grows its income streams from one to eight.

With a presence in 4 markets throughout SEA, Hepmil Media Group has witnessed a robust income efficiency in 2020 regardless of pandemic-driven challenges. 

The Group attributes the strong efficiency to a rising demand for on-line content material and promoting stock, as manufacturers pivot to a digital-first strategy to succeed in an ever-growing on-line buyer base.

Karl Mak (left) and Adrian Ang (proper), co-founders of Hepmil Media Group / Picture Credit score: Hepmil Media Group

“By way of enlargement and investing in capabilities constructing to push new, modern options for manufacturers, we hope to have the ability to redefine SEA’s digital media and leisure sector, and to stay the popular platform for manufacturers to work with,” mentioned Karl Mak, CEO and co-founder of Hepmil Media Group.

Within the coming months, Hepmil Media Group will even enter a three way partnership with Bent Pixels to type Bent Pixels Asia Non-public Restricted.

Headquartered in Singapore, Bent Pixels Asia will allow Hepmil Media Group to increase its affect and attain inside the esports group in SEA, by being the popular supplier for YouTube reserved media in Singapore, Malaysia, Indonesia and the Philippines.

The Group can be seeking to increase HCN, which connects the area’s main and up-and-coming comedy and leisure creators to co-create content material and faucet on reserve advert stock to make sure focused campaigns are participating and efficient.

At present, the Community options over 300 creators in SEA, contributing to greater than three billion views month-to-month.

On the similar time, additionally it is seeking to deepen the capabilities in SGAG, MGAG and PGAG to assist new area of interest content material areas, comparable to in social commerce.

It will embody a brand new incubation programme to empower creators to develop their social promoting capabilities, and partnerships with regional e-commerce companions to drive their direct-to-consumers efforts.

Lastly, the Group will even beef up its crew to assist enlargement of operations within the area, in addition to create new roles to assist additional growth within the digital media house.

Featured Picture Credit score: Hepmil Media Group





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