Michael Bublé, Kris Jenner part of $40M investment in Christian meditation app Glorify

by Msnbctv news staff

(RNS) — On Thursday (Dec. 2), Glorify, an app meant to assist Christians strengthen their day by day connection to God, introduced it will likely be receiving $40 million of Sequence A funding to help its development.

The funding is led by a16z, a enterprise capital agency, with participation from SoftBank Latin America Fund and K5 International, an funding agency. There are additionally a number of distinguished celeb buyers, together with Michael Bublé, Kris Jenner and Jason Derulo.

“It’s only a ridiculously thrilling time,” stated Ed Beccle, co-founder of London-based Glorify. “I really feel like I’m continuously pinching myself.”

Beccle stated this cash will principally go to 2 locations: hiring gifted workers to construct Glorify’s workforce and consumer acquisition, which incorporates shopping for advert house for promotion and product growth. Beccle additionally stated they wish to develop their prayer part, making it simpler to share and ask for prayers on social media by way of the app.

“It’s time to show Glorify into one thing that is a bit more viral and shareable,” stated Beccle.

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The app, which Beccle stated has seen most of its development over the previous six months, is designed to carry customers nearer to God by way of day by day meditation and prayer. When primary customers open the Glorify app they see an inspiring day by day quote, adopted by a brief Bible passage and devotional studying. Subscribers, who pay $9.49 month-to-month or $63.99 yearly, get entry to the total day by day worship expertise, together with a day by day audible reflection and different premium content material like meditations, declarations and prayers.

Glorify app founders Henry Costa, left, and Ed Beccle. Courtesy photograph

Funding from excessive profile buyers means the faith-based expertise house is rising, stated Beccle. Celeb buyers like Bublé and Jenner, who’ve each been candid about their religion, had been precisely the kind of folks Beccle and his co-founder, Henry Costa, wished to work with, he stated.

“We at all times stored entrance of thoughts that we solely actually wished to let folks in in the event that they shared our values,” stated Beccle.

In an announcement offered to Faith Information Service, Bublé stated: “Prayer has been such an necessary a part of my life. With Glorify, we now have the instruments to seek out moments all through the day to attach with God on our personal phrases.”

A daily worship devotional in the Glorify app. Courtesy image

A day by day worship devotional within the Glorify app. Courtesy picture

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At present, Glorify has 937 critiques on the Apple App Retailer and a 4.9 score. Beccle stated Glorify stands out from different mindfulness and meditation apps, like secular Calm and Headspace or Christian Abide, due to the group it’s attempting to construct.

“What we wish to do with Glorify is admittedly construct deep, tight-knit, significant communities the place each interplay has a cause and has a goal,” stated Beccle.

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