It’s been just a few days because the WiFi symbol-like emblem for Nationwide Day and Malaysia Day was launched. Now, because the clamour and disapproval from Malaysians have died down, I’ve to confess—the brand isn’t actually that unhealthy.
Hear me out.
Let’s discuss concerning the design
Visually talking, there’s definitely trigger for confusion right here. The emblem’s connection to Malaysia just isn’t instantly clear, which isn’t excellent for a Nationwide Day emblem.
Lots of the earlier years’ have usually used Jalur Gemilang to determine their relevance to the nation.
This 12 months, although, we’re anticipated to recognise the brand as being Malaysian merely via the pink, yellow, and blue. Which may be consultant of Colombia. (Or Burger King…?)
With that stated, among the previous designs did have the assistance of textual content. This truthfully is a little bit of a cop-out in creativity to me, as the perfect icons don’t require textual content to ship their message.
In that context, maybe this 12 months’s emblem just isn’t that unhealthy. As we all know, it bears a resemblance to the WiFi image.
On an summary stage, this symbolises connectivity or unity amongst Malaysians. On a literal stage, although, this refers to our nation’s web protection.
In line with an official guide by the Ministry of Communications and Multimedia, this 12 months’s emblem conceptualises the “jalur liputan web” to symbolise the continuing improvement of infrastructure, communication methods, and digitalisation for the comfort of the folks.
Bearing this in thoughts then, I believe the brand new emblem does the job. To not point out, the three colors additionally signify the completely different ethnicities in Malaysia dwelling harmoniously, which is a reasonably respectable sentiment.
Nevertheless it’s not (simply) concerning the design
Clearly, the design simply isn’t clicking with Malaysians. At the least, those which have been talking about it on the web.
A fast search on Twitter will present you that many netizens are mocking the brand, with notorious political cartoonist Fahmi Reza becoming a member of in as nicely.
Greater than mocking the design, although, the true intention of those posts is to query the federal government for even selecting such a design.
Past the aesthetics, persons are confused concerning the theme of web protection. In an article concerning the brand, Soya Cincau wrote:
Connectivity has been a contentious level in Malaysia particularly with the delay of mass 5G adoption. Whereas Malaysia at present ranks #2 for quickest 5G obtain speeds by Opensignal, it lags behind different ASEAN international locations when it involves protection and repair availability.
There’s additionally the problem of web inequality in Malaysia. In a New Straits Instances article a couple of poor scholar who needed to climb a tree to get Web connection in 2021, they wrote, “The divide between the poor scholar in rural Sabah and the deputy minister in city Peninsular Malaysia was too massive to fathom.”
Additionally they reported that broadband subscription for the B40 group is 49.3% (a jarring quantity in comparison with 90.7% for the M40 and 99.7% for the T20).
All this to say, Malaysia nonetheless has obtrusive connectivity issues, which is why the utilization of the WiFi image as our new nationwide emblem seems like greater than only a joke to many.
In protection of the brand
Although there’s nonetheless a transparent digital divide between B40 web connectivity versus that of different revenue teams’, Malaysia’s total Web penetration is at 89.6%, in keeping with the World Financial institution.
That is a lot greater than Indonesia’s 53.7%, greater than even Singapore’s 75.9%, and corresponding to america’ 89.4%. So possibly web connectivity as a theme isn’t too outlandish.
(Sure, 5G remains to be missing within the nation. However 5G alone isn’t equal to web connectivity.)
In any case, although, the brand itself isn’t to boast about how robust our web is. Based mostly on the guide talked about earlier, it’s clear that it’s extra of a sign of Malaysia’s ongoing and upcoming efforts with protection and infrastructure.
As an illustration, Communications and Multimedia Minister Tan Sri Annuar Musa did announce that the sale of 70% of Digital Nasional Berhad (DNB, Malaysia’s special-purpose car firm) to 6 telcos shall be finalised in July.
For context, DNB is the one establishment mandated to roll out a nationwide 5G community, so different telcos can solely supply 5G via a wholesale settlement.
When it comes to web inequality, RM30 million was allotted in Funds 2022 for the availability of web amenities at 40 Individuals’s Housing Initiatives.
So, for many who are complaining that WiFi in Malaysia remains to be unstable, that isn’t the purpose in any respect. The emblem is a marker of the progress being made, to not brag about our often spotty web connection.
There’s little question that right this moment’s political local weather is quite unstable, and attitudes in direction of authorities aren’t precisely essentially the most constructive.
With this in thoughts, any emblem that strayed from previous ones may need garnered the identical kind of response. A number of the complaints we’ve seen aren’t actually concerning the emblem itself although, and had been as an alternative an emblem (actually) of Malaysians’ unrest and dissatisfaction towards a a lot better subject at hand.
In any case, dissing the Nationwide Day emblem just isn’t new, and folks have discovered varied faults prior to now few years’ logos to criticise too.
But when there’s one small factor to be pleased about, it’s that it’s via the web that we’re in a position to speak about this emblem and mock its design.
Plus, I see the best way we collectively got here to mock it’s proof that there’s concord and connectivity nonetheless to rejoice in our nation.
- Learn different articles we’ve written about Malaysia right here.
Featured Picture Credit score: Ministry of Communications and Multimedia Malaysia